Tagged "JioPhone"

We’ve published a new advertiser page, submitted v2.3.0.0 to the JioStore with support for the recently-released JioPhone Prima 4G, and are sharing behind the scenes updates optimizing the PodLP backend.

Advertiser Page

PodLP is different from other podcast apps. It’s designed and optimized for smart feature phones on tiny ~2" (~5cm) 240x320px screens and targets a global audience of largely first-time internet users. Given technical constraints and a unique audience, we’ve managed sponsorship scheduling and purchasing ad hoc.

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We are pleased to announce that PodLP has achieved an incredible milestone, passing 10 Million app installs on the JioStore!

The Road to Ten Million

PodLP was among the first dedicated podcast apps for smart feature phones, released to the KaiStore in June 2020 and the JioStore in October 2020. PodLP was fortunate to one of JioDevelopers GrowthPad Program’s Earlier Build for Bharat Cohort Startups, a program that supports brands, products, non-profits, startups, and entrepreneurs as they build and launch apps on JioStore application marketplace. Since then, we have continued to add features and make improvements to deliver the best listening experience on KaiOS devices worldwide.

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We are grateful to have launched PodLP in 2020 amidst the global pandemic, and to deliver podcasts to millions of first-time listeners around the world.

About PodLP

There is more podcast platform competition now than ever before. While large companies scramble to acquire premium subscribers, we took a different approach with PodLP. The next billion is a term used to refer to the latest cohort of first-time internet users who are more rural and mobile-first than previous cohorts. Our mission with PodLP is to bring podcasts to the next billion, connecting first-time podcast listeners with audio news, education, and entertainment from around the world.

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PodLP is now available on the JioStore for JioPhone listeners throughout India. On International Podcast Day, JioDeveloper’s announced that PodLP, a GrowthPad Program’s Cohort Startup, was launched on JioPhone and will be accessible to the 100 Million+ JioPhone users across India.

About JioPhone

The JioPhone is Reliance Jio Infocomm Limited’s flagship KaiOS smart feature phone adapted for the Indian market. Available in more than 22 Indian languages, the JioPhone has been a major driving force bridging India’s digital divide. Since its launch in August 2017, more than 100 Million JioPhones have been sold, all with access to third-party applications distributed through the JioStore.

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