Introducing the PodLP Sponsor Portal
Since launching in 2020, PodLP has brought podcasts to listeners who never had access to them before — people using $12 feature phones across India, Africa, Southeast Asia, and even the United States. Today, PodLP has been installed on well over 10 million devices in 175+ countries via the KaiStore, JioStore, Cloud Phone, and Android.
Sponsors have been part of that journey from the beginning. Sponsored listings on PodLP have offered podcasters a genuinely global reach across an underserved audience. Until now, campaigns were handled ad-hoc by email. Today, we’re launching the PodLP Sponsor Portal — a self-serve checkout at sponsor.podlp.app — to make the process simple and transparent.
What are PodLP Sponsorships?
A sponsored listing places your podcast on the PodLP homepage, the first thing every listener sees when they open the app. This puts your show in front of listeners in markets that many podcast apps don’t reach.
Only three podcasts are featured at a time. Your show isn’t buried in an ad exchange, or at the mercy of opaque algorithms.
See Before You Commit
We realize that most podcasters don’t have a flip phone. That’s why the sponsor portal includes a live preview. Before purchasing, you can search for your podcast and see how it will appear on PodLP across a variety of devices.
Campaign Results
After completing your purchase, you’ll receive a link to a private results page showing your campaign’s impressions and listen counts. This page will update each day during the campaign so you can track progress.
Launch Pricing
PodLP continues to be one of the most affordable ways to grow your audience. To celebrate the launch of the portal, we’re offering an introductory rate of $50 per week for 4-week campaigns. The first 10 campaigns to use promo code GOPODLP26 will receive the discount.
Campaigns can be booked directly at sponsor.podlp.app.
Terms & Limitations
PodLP is a genuinely different podcast platform from what you’re probably used to (especially western smartphone podcast apps).
Notably, flip phones have small screens and limited hardware. This means that titles may be truncated or displayed as a scrolling marquee, artwork is downscaled, and some features are not supported (i.e. video podcasts & live streaming). Most flip phone platforms don’t support automatic downloads, and listeners are more likely to have metered data. This means that all listens are the direct result of user action. However, compared to mainstream iOS & Android apps, PodLP subscriber retention may appear delayed or diminished.
Additionally, the stores where PodLP is published require apps to be suitable for a general audience. PodLP cannot promote content that’s overtly profane, obscene, violent, defamatory, focused on drugs, gambling or alcohol, or sexual in nature. We use AI to determine content suitability. If you believe your podcast has been incorrectly classified, contact us at support@podlp.com.
See the full terms of sale before purchasing a campaign.
Supporting PodLP’s Mission
Every sponsorship directly supports PodLP’s continued development and our mission to make podcasts accessible to the next billion listeners. If your show has a story worth sharing with a global audience, we’d love to have you on PodLP.